Case study — SaaS product

Orion

An AI social-media manager that studies a company's brand, then plans, writes, schedules and answers — Instagram, Facebook, Threads and Pinterest, from one place.

Laravel Graph API OpenAI API MySQL Docker
Orion — post scheduler with a week calendar
Role
Design, architecture & full-stack development
Product
Commercial SaaS by Devoix, live in production
Networks
Instagram, Facebook, Threads and Pinterest — connected in one click via official APIs
01

In-depth company analysis

Orion starts with a thorough analysis of the business — from the website to the way it communicates on social networks. It crawls the company's website and extracts the whole identity: colors, typography, voice tone and personality — so everything it writes sounds like the brand, not like a bot.

Company analysis
Analytics overview
02

Analytics that show what works

Views, engagement and posting activity across every connected account, in one overview — with daily breakdowns that make it obvious which content performs and which doesn't.

03

A shared inbox that never sleeps

Direct messages and comment threads from all platforms in one unified inbox. Automated replies handle the routine questions — shipping, hours, availability — so customers get an answer any time of day and nothing slips through the cracks.

Shared inbox
Automation flow builder
04

Automation you can see

A visual flow builder for automations: triggers, branches, AI decisions and actions, wired together on a canvas. An FAQ autoresponder takes minutes to build — no code, and the whole logic stays readable at a glance.

05

Studio: content, created

The Studio is where posts come to life — AI-generated captions and visuals grounded in the company analysis, ready to edit, approve and schedule without leaving Orion.

Orion Studio

Want something like this?

Orion went from idea to a commercial product in production. Yours can too.

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